The year 1578 marked the foundation of the town of Lucban. 

The people in Lucban have different characters such as being gleeful
as they like enjoyment and creative as can be seen in their colourful clothes.
Also Lucbanins are God-fearing and prayerful because they convinced that we
have one God that guides us everyday lives. Lucbanin are gleeful they like the
enjoyment.

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The municipality of Lucban Quezon Province is rich in Festivals, like
Pahiyas Festival, Buhusan Festival and Town Fiesta. These local activities in
Lucban are well-known and the most celebrated by the town’s residents. In
Pahiyas Festival, the residents give thanks to San Isidro Labrador because of
the prosperous harvest, in Buhusan Festival to celebrate and honor the lord’s
resurrection and in Town Fiesta the resident give thanks to the person who
discover the town of Lucban and commemorates its foundation.

Pahiyas Festival is one of the country’s biggest and most
colorful harvest festivals every May 15th, along with the harvest festivals of
the towns of Tayabas, Sariaya, Gumaca and Tiaong. These are the Philippines
best known harvest festivals to honor San Isidro Labrador, the patron saint of
farmers. Known as the “Pahiyas”, the festival is deeply rooted in the
traditional celebration of the townsfolk in thanksgiving for bounty harvest.
Decorations called “Kiping”, leaf-shaped and multi-colored rice paste wafers
which are used to decorate the facades of the homes along with fruits and
flowers from nature (Pahiyas Festival – Philippine Tourism, 2009).

This artful decoration is called “payas” the municipal give
designated street in which they have to decorate. In the past year the
festivity has attracted local and foreign tourist, contributing greatly to the
tourism and economic progress of Lucban through the help of our Local
Government. The local government unit, in its desire to boost tourism in
Lucban, has initiated a yearly contest in the most beautiful and relevant
Pahiyas in town. Every year, the event was successful in the different
administration but in the present year some of the people are not satisfied for
the giving of awards. Furthermore, the previous and the present administration
were well implemented but the difference in the two administrations is the
giving of awards to the winner. The awards served as incentives to the people
to do their best in making their Pahiyas most deserving and attractive. (Abueva
& Cabanting, 2015)

According to Valdueza (2010) entitled “A Documentary Analysis of the
Cultural and Social Activities of San Isidro Labrador Pahiyas Festival” the
Philippine Festival is recurring event of special significance on a chosen date
and the celebration connected with such occasions. The big festivals of the
Philippines are generally sanctioned by either the church or state or both;
they are always characterized by group participation. It is the participation
in these festivals that confirms his membership the folk group. (Abueva &
Cabanting, 2015)

            In the Buhusan Festival there is a tradition of “buhusan” which happens
during Easter Sunday Pasko ng Pagkabuhay. During this day people gets wet by
running around town with pales of water, throw water to every people in the
streets. This activity is called Buhusaya. There is also a Buhusan Festival
Parade with all the parade participants being welcome by showers from water
guns, fire truck hoses and other paraphernalia related to showering of water.
Buhusan Festival is an annual celebration of the Easter in the said province.
It involves throwing and splashing of water. They even mount a street party to
make it even more festive with some of the best DJ’s in the Philippines that
lead the foam party in front of the town hall municipality. Thus tradition was
performed every eastern Sunday of every year.

Town Fiesta here in Lucban is celebrated every 19th of
August, that every one of the inhabitants of Lucban are preparing for it by
cooking sustenance’s that are exceptionally tasty for their guests. At the
point when the Fiesta is coming you can notice the essence of nourishments that
your neighbour cooks with dishes like hardinera, embotido, spaghetti,
caldereta. As an additional attraction, the Local Government is sponsoring the
events happening daily from August 8-19 at the day of the Town Fiesta. These
activities include “Pagsusulat ng Pamansag or Slogan Contest” with a usual
theme of “Ito anf Lucban”, “Pagdiriwang ng Linggo ng Wika”, “Pangkulturang
Pagtatanghal”, “Tinig ng Tanghalan (Ikalawang Yugto”, “Paligsahan sa Maikling
Pagkukuwento at Talumpatan”, “Paligsahan sa Poster Making”, “Ms. Gay Lucban
2017”, “Sining ng Pakikipagtalo”, “Paligsahan sa Sayaw”, “Araw ng Lucban”, and
“Buddy’s Pancit Hab-Haban”.

There are town fiestas celebrating foundation days, patron saints and
a combination of both. These festivals are occasions when and where people
coverage, the same occasions when Government units and the private sector
become generous with funds. As artistic ventures especially in the Philippines
countryside are always wanting in venues and avenues for artistic engagement,
it is in these convergences that the artist fined their audience. Every
province, town and city celebrates foundation days, patronal fiestas and
historic celebrations. Depending on the local expertise, these fiestas become
the stage for local visual arts, music and dance festivals. Cosmopolitan centres
feature contemporary arts while others highlight traditional indigenous to the
locale. (Tinsey & Cabanting, 2015)

Though the town of Lucban is full of festivities to celebrate, it is
noticed nowadays residents of Lucban has minimal participation and involvement
in the various event activities. We as he researchers and at the same time both
residents of Lucban that there are residents who still show support but there
are other residents who do not and refused to participate. The researchers are
interested to find reason behind the varying support of the residents towards
local activities by looking on their socio – cultural engagement and analyze
the meanings of its strategic tourism management.

In the Philippines there are a lot of festivals not only in the other
country. There are a lot of festival here at the Philippines, Fiestas in the
Philippines can be religious, cultural, or both. Several of these are held of
Local Government Unit not only the Church. They do strategic planning to be
successful the festival and to commemorate local history and culture, to
promote the community’s products, or to celebrate a bountiful harvest. That’s
why it’s More Fun in the Philippines (Abueva & Cabanting 2015).

Thus, this study aims to know the socio – cultural engagement of
Lucban residents: a baseline for strategic tourism management in Lucban,
Quezon. The study will specifically determine the attitudes, beliefs and
participation of the residents in the major festivities of the town of Lucban.

 

Background of the Study

The town of Lucban celebrates a number of festivities every year. In
fact, one of the most celebrated festivals in the country, the very famous
Pahiyas Festival, which some tourists awaits to experience, happens in this
town. However, as time goes by, changes occurred either on how the festival is
celebrated, the manner the activities are executed and planned, sometimes from
a previous extravagant celebration turning to a very simple one. These changes
can by the level of support the residents of the town exerted.

As both residents of Lucban, the researchers noticed the changing and
varying attitudes of the locales towards the town activities. There are those
who support but there are many who never cooperates at all.

In view of this, the researchers decided to conduct this study in
order to analyze the socio – cultural engagement in Lucban residents: a
baseline for strategic tourism management of Lucban, Quezon. Moreover, the
researchers will evaluate the resident’s attitudes, belief and participation in
the selected activities.

In terms of resident’s attitudes, this refers to how the residents
show their emotion and support in the activities executed by Local Government Activities
every festivities. Resident’s belief refers to how the residents understand in
their own knowledge how the selected local activities are celebrated and their
reactions on the manner it is celebrated nowadays. Resident’s participation
refers to how the residents participate in these Local Government activities.

Thus this study will seek to describe the resident’s level of support,
beliefs and participation towards selected Local Government activities and also
will explain the behavior of the residents and their changing attitudes.

According to Tinsey & Cabanting (2015) The Filipino culture’s
existence and development are interpreted in many ways; first is the
traditional concept, the traditionalist holds that Filipino culture was
developed due to the conglomeration of the physical, intellectual, moral and
spiritual aspects. It assumes that underneath the independent and widely
different culture as shown in their way of life, there is an underlying basic
root of unity that holds cultural tree together and infuses one clear, distinct
substance through its veins. This includes their art of living, philosophy in
life, attitudes toward God, nature and fellowmen. Second is the cultural
dualism this theory maintains that the Philippines is a transitional society
dominated on one side by the traditional culture and on the other side by the
modern culture. The norms and values of these two forces in vitality oppose
each other leading to conflicts in the life of individual. Because of the
conflicts brought by, the various foreign in fluencies into the Philippines,
the Filipinos have to engage into a selective integration and modification of
foreign influences into a distinct Filipino culture. Often including elaborate
costumes, parades and processions, and demonstrating the integration of
historical traditions from the indigenous as well as Spanish influences that
characterize modern Philippines. The majority of the cultural celebrations are
closely related to the Catholic religion.

 

Objectives of the Study

This study aims to evaluate the Socio – Cultural Engagement of Lucban
Residents: A Baseline for Strategic Tourism Management in Lucban, Quezon.
Specifically it sought to answer the following questions:

1. To
determine the demographic profile of residents in terms of:

1.1 Age

1.2 Gender

1.3 Residency

2. To
determine the Socio – Cultural Engagement of Lucban Residents: A Baseline for
Strategic Tourism Management in Lucban, Quezon in terms of their:

2.1 Attitudes

2.2 Beliefs

2.3 Participation

3.
Relation of the respondent’s demographic profile to their socio – cultural
engagement in Lucban residents.

 

Significance of the Study

This study
will be significant of the following:

To the Public Administration
Students, it would enhance their skill and idea how “the tourism of Lucban
manage their activities when it is Pahiyas Festival, Town Fiesta, and Buhusan. They
can use it as a source of information about the activities of Lucban regarding
to Pahiyas Festival, Town Fiesta and Buhusan.”

To the Lucban
Residents, they can benefit to the activities of Lucban in Pahiyas
Festival, Town Fiesta and Buhusan Festival.

To the Local Government Unit,
this would help them in some of information about the Pahiyas Festival, Buhusan
Festival and Town Fiesta if the activities is well participated by the Lucban
residents, and if the residents are satisfied about the activities that made by
the administration.

To the Future Researchers,
this would help and serve as additional reference in their future project or
activities in Lucban, Quezon.

 

Scope and Limitation

This study focused on the Socio – Cultural Engagement of Lucban
Residents: A Baseline for Strategic Tourism Management in Lucban, Quezon. The
variables included grounds for attitudes, beliefs and participation of the
Lucban residents in the selected local activities.

There are 32 barangays in Lucban, Quezon and a total of 51,475
populations. The respondents were limited to 390 individuals equally
distributed and divided among the male and female residents of Lucban, Quezon.
They were chosen through stratified random sampling. Idadagdag
yung target sa interview

A checklist type of questionnaire was prepared by the researchers to
know the respondent’s reaction regarding the evaluating socio – cultural
engagement of Lucban residents: a baseline for strategic tourism management in
Lucban, Quezon.

 

Definition of Terms

The
following terminologies were defined both conceptually and operationally to
facilitate understanding of the study:

Attitudes this means that how the residents show their
support and emotion in the selected activities.

Beliefs this means that the residents understand in
their own knowledge about the selected activities.

Local Government Unit of Lucban may find the most effective and
suitable activities, can likewise benefit from study where they demonstrate how
the activities can help to improve the activities and invite tourist in order
to uplift tourism and economic progress in Lucban. (Abueva & Cabanting,
2015)

Lucban Residents are God-fearing and prayerful because they
convinced that we have one God that guides us everyday lives. Lucbanin are
gleeful they like the enjoyment

Lucban, Quezon
is one of the most well visiting places and considered a tourist spot. The town
of Lucban is known for many traditional festivities. (Abueva and Cabanting
2015)

Participation this means that how the residents participate
in some selected activities.

Socio– Cultural one way to deal with understanding why people
act the way they do. The socio-cultural viewpoint tries to comprehend human
conduct and identity advancement by looking at the standards of the social
gatherings and subgroups in which the individual is a part.