constantly growing and evolving into big and better things. This is because it
needs to suit the needs of the viewing audience. There must be
programmes/channels suitable for everyone, ranging from babies, to the older
generation, and of course covering all the possible genres people would want to
watch. As well as this, people from different countries and cultures will need
to have shows which are suitable for them.
Television is a global medium because, like film, TV uses
standardised industrial processes such as video technology, studios, greenrooms
etc. They also use common visual language such as cinematography and editing.
English common language in global entertainment is a Hollywood influence. Since
the 1950’s, British television has had a close and significant relationship
with the global market, and again, was influenced by Hollywood. There are
certain strong cultural identity’s that make our shows different to any others
in the world. These are the public service ethos, genre, documentary style and
issues of class.
This is where
the globalisation of television comes in. Globalisation means “the
process by which businesses or other organizations develop international
influence or start operating on an international scale, widely considered to be
at the expense of national identity.” This basically means that a television
broadcaster decides to sell shows on the international market, the shows are
then bought by other countries and recreated before airing on national
On British television, we have a wide variety of
different shows from different countries. For example:
Widow – This show was first aired in the Netherlands in 2010,
and was aired in the UK on Channel 4.
Missing – This show was first aired in Spain, and because of
globalisation in TV and the amount of people who was streaming it and watching
it, it came to the UK and was aired on BBC Four.
This show is Brazilian and is now shown on Channel 4. Jamie Dornan acted that
disturbing function in three series of BBC Two’s The Fall but in Brazilian Drama
Merciless its dreamboat actor Bruno Gagliasso.
Like other countries, the UK prefer producing their own
versions of foreign shows. What they do to make it different is to adapt it to
match the nation’s culture, laws and beliefs. An example of this is the show
“Wheel”. This is a show we have adapted from the American show, “Wheel of
Fortune”. This show will be a lot more expensive to be imported, but having
contestants, a host, audience and references from the United Kingdom, it will
engage the UK audience a lot more that if the American show was on British
television. This is because the audience can relate more if the contestants,
presenter and the people involved are British. As well as this, the prizes will
have to be different as it is a different country. For example, if there was a
cash prize, it will have to be in Great British Pounds instead of American
Dollars. Also, if there was a physical prize such as a car, it will have to be
different as there are great differences in American and British cars.
For this argument about whether not there are programmes about
Britain, made by British programme-makers, on British screens matters, there
are sides that are that have reasons for why it matters, and also, why it does
not matter. To begin with, there are various reasons why I believe that it does
matter if there are programmes about Britain, made by British programme-makers,
on British screens.
According to sources, “the BBC in general has been told
to air more British-made programmers and spend the same on viewers in Scotland,
Wales and Northern Ireland as it does in England, under new rules set by Ofcom.”
British shows on British television shows how capable we are of creating our
own content to suit a variety of audiences (age groups, ethnicities, genre
etc.) Having good, quality content that suits the needs of all of these
different audiences is good for the reputation of British television, showing
other countries that we can cater for a wide range of audiences, but is also
very good for the growth of the company. Getting more and more views, leads to
an increase in the income for them, which then leads to more money to invest in
the programme/channel. Requests will be made to change things, add new things
in, etc. and that money can be put into action to try and improve the channel.
As well as
that, it shows the quality of the content that can be aired on television. Having
good content created by British programme-makers enlightens other countries on how
developed we are as a country in creating films, documentaries, sitcoms, chat
shows, game shows etc. An example of a game show that we created is called
“Wheel of Fortune”. America have created a game which is the exact same as the
English version but with American prizes, and have also called it the same name.
The set design, colour scheme, presenter and the way the show is laid out is
different, but the basics of the show are almost identical to the English
version of the game show.
Also, patriotism is another
reason why British shows, created by British programme makers, shown on British
television matter. Patriotism is when you support your own county more than any
other. This will make it easier for British TV film makers to have their shows
aired on British television. Also, there will be no competition with other
countries about having their shows aired on television. For example, the BBC
only allows programmes created by British companies on their server. Examples include
sitcoms/soaps such as East Enders, Doctors and Casualty, chat shows such as The
Graham Norton Show, The One Show and The Michael Macintyre Chat Show. Finally,
they show various other programmes such as Bargain Hunt, Escape to the Country,
Country file. All of these programmes are created entirely by a British
Company/ British Filmmakers. The BBC and some public
service broadcasters have an obligation to show certain types of English
culture and history on their channels as part of education. Examples of educational
programmes that are shown on the BBC are BBC News, News night and Breakfast.
In comparison to the above, there are reasons for
why it does not matter if there are programmes about Britain, made by British
programme-makers, on British screens. This is because globalisation has
benefitted British television programme formats and co-productions. The
evolution of “format” in globalisation is where bought-in shows are more
expensive to remake for home audiences. But format allows broadcasters to
tailor foreign show specifically to home audiences tastes and content. Potentially
bigger audience and advertising. All of those advantageous aspects of why
globalisation has been beneficial for Britain increases the sales for the
counties sector. British television has been selling sitcom and light
entertainment formats to global broadcasters as far back as the 1960’s. examples
Musketeers, Mr Sloane and Life Story.
MIP-TV and MIPCOM are the annual markets for the Television
sales and formats. When the market first started in 1963, it was attended by 119
companies from 19 countries. Last year (in 2016) the event was attended by 1632
companies from over 100 countries. This is showing the growth and just how
popular television globalisation is becoming in the modern age. Globalisation
exports British identity (public service, class etc.) and imports different cultural
views and perspectives.
American sitcoms are one of the most popular cultural
sitcoms in the world. Multiple countries have bought American sitcoms on the
global market and transformed it into one of the countries own. The reason why
they are so popular is because they have such a large amount of money to invest
into the production. Having more money to spend on the production means that
they can spend more money on props, cameras, sets, and almost anything to make
it more aesthetically pleasing to the audience.
Overall, my view on whether or not it matters that there are programmes about Britain, made
by British programme-makers, on British screens is that, for the UK economy, it
would be very beneficial to air programmes created by British filmmakers because,
us, as a television economy, would save money. We would also and make money, as
well as save it, from selling our own shows on the global market.