Summary of the Company:
Name: APPLE Inc.

Mission of the company: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.

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Industry Area: Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

Major product and services: The Company’s products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings.

Location of the Headquarters: The Apple Campus was the corporate headquarters of Apple Inc. from 1993 until 2017, when it was largely replaced by Apple Park, though it is still used by Apple as office and lab space. The campus is located at 1 Infinite Loop in Cupertino, California, United States. Its design resembles that of a university, with the buildings arranged around green spaces, similar to a suburban business park.

Revenue for the current year: Net income of the company was $13.82 billion, up from $11.03 billion a year ago. A year ago, Apple earned $2.10 a share on revenue of $52.9 billion.

Recent Press Release:
PRESS RELEASE
JULY 13, 2018
Apple launches new clean energy fund in China
Ten Suppliers Will Jointly Invest in Climate Change Solutions in China
A photovoltaic facility in Sichuan province, China contributes to Apple’s 100 percent clean energy profile.

Toronto, Ontario — Apple today announced a new first-of-its-kind investment fund in China to connect suppliers with renewable energy sources. As part of Apple’s commitment to address climate change and increase the use of renewable energy within its supply chain, 10 initial suppliers and Apple will jointly invest nearly $300 million over the next four years into the China Clean Energy Fund. The fund will invest in and develop clean energy projects totaling more than 1 gigawatt of renewable energy in China, the equivalent of powering nearly 1 million homes.
“At Apple, we are proud to join with companies that are stepping up to address the climate challenge,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We’re thrilled so many of our suppliers are participating in the fund and hope this model can be replicated globally to help businesses of all sizes make a significant positive impact on our planet.”
Photovoltaic facility in Sichuan, China.

Since launching the clean energy program in 2015, 23 manufacturing partners have committed to 100 percent renewable energy for Apple production.

Transitioning to clean energy can be complex. This is especially true for smaller companies that may not have access to viable clean energy sources. By virtue of its size and scale, the China Clean Energy Fund will give its participants the advantage of greater purchasing power and the ability to attain more attractive and diverse clean energy solutions. The China Clean Energy Fund will be managed through a third party, DWS Group, which specializes in sustainable investments and will also invest in the fund.

Windmill at a facility in China.

Apple is investing in over 485 megawatts of clean energy projects across six provinces in China, to address upstream emissions in our supply chain.

Today’s news follows Apple’s announcement earlier this year that its global facilities are powered by 100 percent clean energy and the launch of its Supplier Clean Energy Program in 2015. Since that program began, 23 manufacturing partners, operating in more than 10 different countries, have committed to powering all of their Apple production with 100 percent clean energy. Apple and its suppliers will generate more than 4 gigawatts of new clean energy worldwide by 2020 — representing one-third of Apple’s current manufacturing electricity footprint.
Apple is also working with its suppliers to find new ways to reduce greenhouse gas emissions. The company recently announced it reached a breakthrough with aluminum suppliers Alcoa Corporation and Rio Tinto Aluminum on a new technology that eliminates direct greenhouse gas emissions from the traditional smelting process, a key step in aluminum production.
The initial suppliers participating in the China Clean Energy Fund include:
Catcher Technology
Compal Electronics
Corning Incorporated
Golden Arrow
Jabil
Luxshare-ICT
Pegatron
Solvay
Sunway Communication
Weston.

Third-party news report: Apple has started removing apps from the App Store that violate the company’s policies by sharing location data with third parties without explicit consent, reports 9to5Mac. The breaches are related to sections 5.1.1 and 5.1.2 of the company’s App Store Guidelines, which say that apps must not transmit “user location data to third parties without explicit consent from the user or for unapproved purposes.” Developers that have violated the company’s guidelines have received notices from Apple, informing them that their apps are not in compliance “upon re-evaluation.” 9to5Mac notes that the apps affected haven’t provided enough clear information to users about what happens to their data after it’s collected.

I choose this company because :
Apple’s products are fully-baked: The tech company is also atypical in their approach to product design as their products reflect.

Apple’s products integrate well: The tech company is also atypical in their approach to product design as their products reflect.

Apple’s products delight customers: Customers of Apple love products as such as iPhone and MacBook because of design and aesthetics of both hardware and software.

Apple’s experience is immersive: Apple provides insanely incredible customer experience. Right from buying products to using them to replacing defective products, Apple continues to pursue you to go for its products.

REFRENCES:
What Is Apple’s Mission Statement?
Barbara Farfan – https://www.thebalancesmb.com/apple-mission-statement-4068547Apple Inc. https://en.wikipedia.org/wiki/Apple_Inc.

Apple Inc (aapl.o) Company Profile https://www.reuters.com/finance/stocks/companyProfile/AAPL.OApple Campus https://en.wikipedia.org/wiki/Apple_CampusApple Pops on Earnings Beat, Strong Guidance
Anita Balakrishnan – https://www.cnbc.com/2018/05/01/apple-earnings-q2-2018.htmlNewsroom Archive https://www.apple.com/ca/newsroom/archive/Apple Cracking Down on Applications That Send Location Data to Third-parties
Miller -Chance Miller- Apple – https://9to5mac.com/2018/05/08/apple-location-apps-third-parties/7 Reasons Why People Will Always Choose Apple https://inc42.com/resources/7-reasons-people-will-always-choose-apple/