The history of Nestlé company started in 1866 with the foundation of the “Anglo-Swiss Condensed Milk Company”. By shrinking the volume of milk, the company produced a concentrated form of it. Its founder, Henri Nestlé a German-born pharmacist, developed a revolutionised infant food in 1867. He launched the ” Farine Lactee”, a French definition of “Flour with milk” in Vevey, Switzerland which was immediately widely acclaimed. It combined cow’s milk, wheat flour and sugar for infants who cannot be breastfed. This brought lots of relief to mothers who could not nurse their babies. Henri Nestle thus helped in tackling a high mortality rate, by providing the appropriate nutrition to babies whose mothers were not having sufficient milk.
During the same period, he started using the logo ” Bird Nest”. The original trademark was based on his family coat of arms which shows a bird on a nest. This refers to his family’s name which means “nest” in German. Henry Nestle adapted the coat of arms by including three young birds being fed by their mother to show the relation between his name and his infant’s product. The logo is now used on all Nestle products but in a modified form.
Nestle has more than 150 years of existence and is the world leading company of food and beverages. The company’s headquarter is in Vevey, Switzerland with over 418 manufacturing concerns across 86 counrties in the world. It is present in more than 180 countries and it operates through six segments namely America, Europe, Asia, Africa and Oceania. It is a nutrition , health and wellness company which manufactures, supplies and prepares products such as baby foods and cereals, milk-based products, pharmaceuticals and cooking aids. Nestle is therefore engaged in Pharmaceuticals, Para-pharmaceuticals and Nutraceuticals. Its products are of international fame and many are brand leaders. It has over 300,000 workers globally, out of which more than 10,000 are from Switzerland.
Geographic Region: American Continent Europe, North African Africa & Asia Pacific
& North Asia
No. of Employees: 109,000. 109,000. 110,000.
No. of factories: 158 151 109
The food industry is the main and largest industry in the world. Nutraceuticals (foods with recognised nutritional values) tops the list among the FMCGs i.e. the Fast Moving Consumer Goods. People are aware that food is not only a source of pleasure but mainly a source of nourishment which has a direct effect on their health. At the very outset, innovation has been at the heart of the company’s activities. Everyday the company strives to make food healthier and tastier and this has been made possible through extensive Research and Development (R;D). Behind each product, there is a team of professionals such as scientists, engineers, nutritionists, pharmacists, doctors who are actively involved to find innovative products which are safe and of high quality. By investing massively in Human Resource and Expertise, the company has consolidated its position as a most trusted organisation in all the nutrition fields and the like. Such investment has yielded top-ranking positions for its products. Its tentacles have spread as a horizontally integrated monster conquering the altar in all the segments where it is present. Nestle’s name resounds as a bench-mark in almost all of its products. The set-up of the “Creating Shared Value” (CSV) guide, whereby Nestle elaborates its commitments to attain its goals and objectives has contributed to its success. It created a longstanding value for both the company and its customers simultaneously.
The mission statement of Nestle is through its “Good Food, Good Life” motto. The company aims to provide consumers foods that are safe, of high standard and of optimal nutritional value to satisfy their physiological needs. Besides its mission statement, Nestle observes 10 Business principles. These principles are nutrition, health and wellness, quality assurance, consumer communication, human rights, agricultural and rural development, leadership and personal responsibility, safety and health at work, supplier and customer relations, environmental sustainability and water. The first seven principles guide Nestle how to run business. The last three principles shape Nestle how to hand-over back to the community and the environment, through sustainable ethical business practice.
The objectives of this company are mainly business-oriented as it is primarily a manufacturing enterprise.
It advocates the industrial preparation and promotion of products while supporting and providing durable worth to its investors, owners, workers, clients and commercial associates.
Nestle encourages durable profitability instead of short-range gains.
Nestle understands that its clients faithfully and rightfully trust the company’s behaviour, actions and with regards to the Brands it markets. The company is fully conscious that it cannot exist without its clients. Thus their opinions and wishes are always of primary concern.
While observing and adhering to all legislation requirements, Nestle goes further by establishing additional rules and protocols at all levels of its organisation thereby ensuring top-most quality service.
Recognising the importance and necessity of expertise, responsible behaviour, assertiveness, and high standards, Nestle carefully choses its workers and management teams, while at the same time emphasising on training, development and research.
Nestle scrupulously adheres to all laws and requirements enforced in each country