Mind
inventory operates within the app development industry alongside web
development, through the way in which it provides web design and development
services to the web industry via specialising in internet marketing services
which cater for branding, aswell as boosting the growth of mobile applications
and aiding their marketing. Both the app and web development industries have
boomed substantially over recent years and have as a result thrived and evolved
since the 1990’s, with specific regards to the app development industry, it is
estimated to be worth $77 billion as of 2017 with 268 billion mobile downloads
accounting for this, with the amount of app developers within the industry
exceeding 12 million. There has been a stark increase in the development of
mobile apps in the global market, and since the mid 2000’s, the industry, with
specific regards to software/apps/web interactivity, has experienced immense
advancements that have consequently resulted in it evolving massively. This is
due to the technological advancements of the mobile phone over the past decade,
which has naturally led to the development of the industry, which can now be
divided into two interrelated sectors; mobile app development and mobile
friendly design. Mind Inventory faces competition in the industry from various
equally successful companies and services, with some of the main rivalries
including WillowTree, hedgehog lab and ArcTorch. With regards to the web
development industry, its rivalries include Feb Fountaion Media and Mobikassa.
Mind Inventory itself is based within India, and it faces additional
competition from services and companies here, with the main one being from
IndiaNIC Infotech Limited due to the fact the company provides services for
both the web and app development industries.

The
future of the app development industry is seemingly uncertain, with its current
expansion possibly resulting in in challenges, for instance; the idea of
multiscreen will become ‘every screen’, meaning app developers wont design for
desktop and mobile anymore, it appears that the industry may be damaged as it
continues to evolve and move to an era of seamless connectivity and experience
where ever we are and on which ever device. 

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