Hospitality sales and marketing
Individual research assignment
The Palm resort is a 3-minute walk from the beach. The Palm is a family resort located in Central Phuket, Thailand. it is close to the hustle and bustle of the town and all the shops are walking distance. The palm is a perfect family or couple destination where you can relax and enjoy the island of Phuket.
CITATION Ban18 l 7177 (Anon., 2018)
Location: 13 Moo 1 Ban Tai, Koh Phangan, Suratthani, 84280 Baan Tai, Thailand.
Age: 6 years operational
Amenities The Palm has to offer:
Things to do at The Palm:
Morning yoga classes
Thai cooking class
Fun activates in the pool
CITATION Ban18 l 7177 (Anon., 2018) The Palm
Types of rooms:
Standard double room, sleeps two
Standard quadruple room, sleeps four
Superior twin room, sleeps two
Superior double room, sleeps two
Conferencing at The Palm:
Three modern rooms with air- conditioner
Customized menus by our chefs
Professional trained staff
State of the art equipment in each room
Coffee and tea on arrival
Midmorning snacks with juice
Light lunch with drinks
– convenient for small groups
– Seats four people
– convenient for bigger groups
– Seats up to ten people
– Convenient for big groups
– Seats up to 36 people
Layouts of the conference rooms:
Guest may choose any of the following layouts.
Moo 1 Ban Tai, Koh Phangan, Suratthani,
84280 Baan Tai, Thailand
Call Leticia on: 078 106 5809
Email: [email protected]
CITATION Con18 l 7177 (Anon., 2018)Section 2
Introduction to my business
My business provides a service to guests and gives them a place to relax.
13 Moo 1 Ban Tai, Koh Phangan, Suratthani, 84280 Baan Tai, Thailand.
I decided to open this business so that we can deliver excellent service to guest who come to visit us as well as to make their stay as memorable as possible. I want it a place to be where people come to relax and enjoy themselves.
My business works because it offers a variety of amenities as well as a conference centre that is away from the hustle and bustle. It creates a more relaxed and healthy environment for guest, whether it is for relaxing and taking a holiday or whether it is a more formal event or conference.
Trained quality staff is needed at The Palm. The Palm is a 5-star business that only delivers 5-star service. Our five chefs are highly qualified and have worked over the world. Our staff such us butlers, housekeepers and managers underwent training. Our managers need management qualifications as well as experience in the industry. Staff will undergo training every 6 months to keep them up to date with the new trends.
I am Leticia Geel owner of The Palm resort and conferencing in Thailand. I have always had a passion for the industry and I loved traveling. My family and I would travel to Thailand offer and we love the relaxed culture and work ethic in Thailand so I decided to open up my very own Hotel, The Palm.
I am 24 years of age.
Born in 1994, 01,23.
Training and courses
Name of place Years Courses completed
International Hotel school 3 years Management
Tuks 2 years Sales and marketing
Name of place Years Position filled
The Grind 6 months Marketing manager
Radison 1 year Front office supervisor
Personal strengths and abilities
Good communication skills
1.3. SWOT Analysis
Understanding costumer needs. Confused costumer conception.
Offering outstanding service. Limited number of rooms.
Trained qualified staff. High initial investment .
Low taxation. Seasonality.
Word of mouth. Competitors .
More effiant over time. Economy.
1.4 Goals for business
Short- term goals
Create publicity for the hotel by marketing the hotel.
Create good reputation through communication with stakeholders.
Medium- term goals
Cover the initial cost and expenses.
Run the business in a way that will guarantee the success and make the best use of management skills and resources.
Maintain the business and increase profit.
Be the number 1 hotel destination in Thailand.
This focuses on the technical resources that is available to my company. It is also used for the evaluation of the hotels software, hardware and other technology requirements within the company.
Helps with decision makers determine positive economic benefits for the company and the viability and costs.
This assessment makes sure that the project does not conflict any legal requirements or the law.
Determines whether the organisations needs can be met by completing the project.
Scheduling is very important, therefore a property must be completed on scheduled date.