A COMPARATIVE STUDY OF THE BUYING BEHAVIOR OF
GRADE 9 AND 10 STUDENTS BETWEEN BUSINESS SIMULATION AND ELIZABETH SETON SCHOOL CANTEEN
A Research Presentation at the
Senior High School Division of
Elizabeth Seton School-Las Piñas City Campus
Chin, Pauline Mary L.
Guasa, Xander Philippe G.
Ilagan, Juan Miguel Angelo T.
Mancera, Alessandra Therese F.
Background of the Study
One of the main activities in Elizabeth Seton School is the business simulation of the Grade 10 students. It is a two-day long event wherein Grade ten students experience advertising their own restaurant to their fellow students and managing/working in a restaurant with a little help from the teacher or school. At the end of the day, the students will get the money that they earned from the product and service that they provide. The business simulation is not just about offering different products to Setonians that are new and unique, it is also about building a relationship with their fellow students and providing a good service. This is the reason students are enticed to buy products from the business simulations rather than the products offered in Elizabeth Seton School (ESS) canteen, which results to a change of the canteen’s sales.
With that being said, the researchers came up with a study that aims to determine which product and service provider gains more money and sells more products. The researchers will be able to identify this by gathering data from the buying behavior of the Grade 9 and 10 students.
After the researchers had identified which sells more, then the ESS canteen and business simulations will come up with strategies that will ensure that their product will entice the customers and will increase their sales. The study is important because this will serve as a guide for the students who operate in a business simulation. This will help them for the future business simulations or other business operations since they already know and understand the buying behavior of customers.
On the other hand, the importance of this study for the ESS canteen is that they will come up with products that will satisfy the needs and wants of the Setonians. If the business simulation and ESS canteen made strategies that will help them improve, then students would be able to experience quality product from them without paying too much money.
Review of Related Literature
In today’s time, educational institutions have implemented business simulations to enhance the traditional learning environment. It has become a form of experiential learning to improve the student’s business skills by using their natural capacity for technology (Anton Florijan Bariši?, 2017). They let students experience first hand on how a business runs to furthermore help them understand the business environment (Seethamraju, 2011). During business simulations, students can collaborate with one another to create effective strategies for their business (Y. Xu, Y. Yang, 2010).
According to a research done by Anderson and Lawton in the University of St. Thomas (2009), there are 3 categories in doing a business simulation. The first category is learning. In this category, students can learn concepts, terms and principles while doing the business simulation activity. In the second category, behavioral. Students can apply the concepts and principles that they learn in making decisions and help the students in develop their business decision skills. The last category is attitudinal. Business simulations improve the students attitude towards business and it engage students in the learning process.
Buying behavior is the study on how individuals or groups purchase a certain product (Sokolowski, 2011). Several approaches have been made to explain the factors of buying behavior. Most studies say that Situational, Personal, Psychological, and Social factors affect the buying behavior of people. Situational factors include physical factors such as a store’s buying locations, layout, and music. Companies attempt to make the physical factors in which consumers shop as favorable as possible. Personal factors are focused on the age, occupation, income, and lifestyle of the buyer. Pschological factors are how the buyers see the product. These are usually their perceptions and motivations. Social Factors that influence buying behavior are family, reference groups, roles and status. (Ramya, N., & Ali, D., 2016)
This study considered several information by researchers and other sources to compare the buying behavior of Grade 9 & 10 students in Elizabeth seton school.
To sum it all up a Business Simulation is a recreation utilized for business oreaoaring training or investigation it can be situation based or numeric-based. Learning targets include: Vital reasoning, basic Leadership, critical thinking, budgetary investigation, showcase examination, tasks elaboration and administration. In the case of Elizabeth Seton School, Grd. 10 students are the one conducting the Business Simulation. The purpose is to let them experience a business environment at an early age. In relation to this Buying Behavior is the study of how people would buy their needs or wants. The factors affecting the buying behaviour of consumers are Situational, Personal, Psychological, and Social.
Xu, Y., & Yang, Y. (2010). Student Learning in Business Simulation: An Empirical Investigation. Retrieved March 19, 2018, from https://search.proquest.com/docview/745602595?pq-origsite=gscholarSeethamraju, R. (2011, Spring). Enhancing Student Learning of Enterprise Integration and Business Process Orientation through an ERP Business Simulation Game. Retrieved March 19, 2018, from https://search.proquest.com/docview/867845160?pq-origsite=gscholarValverde, K. (2008). Business Simulations. Retrieved March 17, 2018, from https://www.cranfield.ac.uk/som/centre-for-customised-executive-development/our-approach/business-simulations#Anderson, P. H., & Lawton, L. (n.d.). Business simulations & cognitive learning: Developments, desires, and future directions. Retrieved March 20, 2018,from http://oaktreesim.com/Simulation_Research/40th_Anderson_Business-simulations-cognitive-learning -v2.pdfAbutayeh, J., Adcock, A. B., Adler, R. M., & Aldrich, C. (2011). Gaming and Business Simulations: Concepts, Methodologies, Tools, and Applications. Retrieved March 20, 2018, from https://books.google.com.ph/books?id=d8kOTKSiCkgC&pg=PA111&dq=business simulations&hl=en&sa=X&ved=0ahUKEwjlrfKL4frZAhUJfrwKHTw6CcE4FBDoAQhKMAY#v=onepage&q=business simulations&f=false
Principles of Marketing. (2015, October 27). Retrieved March 18, 2018, from https://open.lib.umn.edu/principlesmarketing/chapter/3-1-factors-that-influence-consumers-buying-behavior/Sokolowski, O. (2011). Consumer Behavior Process. In Influences and Attitudes within Consumer Behavior Process (p. 15).
Lin, L. (2011). Factors Influencing Students’ Food Choices When Shopping for Food. International Journal of Business and Management. 6(No. 1). Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download;jsessionid=BCC6384E225568A0D5DB25A48FF196AE?doi=10.1.1.686.7127;rep=rep1;type=pdfBariši?, A. (n.d.). Business simulation as a tool for entrepreneurial learning The role of business simulation in entrepreneurship education. Business Simulation as a Tool for Entrepreneurial Learning. Retrieved from file:///C:/Users/Downloads/Barisic_Provic_97_107.pdfRamya, N., ; Ali, D. (2016). Factors affecting consumer buying behavior. International Journal of Applied Research, 2(10), 76-80. Retrieved from http://www.allresearchjournal.com/archives/2016/vol2issue10/PartB/2-9-151-281.pdfThe following terms are defined to give a better understanding of the study
Business simulation. It is an activity where students experience what is it like to run a business. This refers to the simulation done by Grade 10 Students in Elizabeth Seton School Las Piñas Campus in the school year 2017-2018.
Buying behavior. It is the study of consumer’s attitudes, preferences, and decisions when purchasing a product or service. The factors affecting the buying behavior used in this research are Situational, Personal, Psychological, and Social.
Comparative study. A study where two or more variables are being compared. This research compares the Grade 10 business simulation and ESS Canteen.
ESS canteen. A restaurant provided by an organization such as a school for its students and staff. This refers to the canteen in Elizabeth Seton School Las Piñas Campus in the school year 2017-2018.
Grade 9 and 10 students. This refers to the students who are enrolled in Elizabeth Seton School Las Piñas Campus in the school year 2017-2018
Respondents. This refers to the Grade 9 and 10 students of Elizabeth Seton School Las Piñas Campus in the school year 2017-2018